Helvetica all-caps does not solve every design problem.

While a catalogue for young children might have bright colours and comic-book style illustrations to capture a kid's attention, a brochure for aging baby-boomers might feature more of a retro-somber composition. The projects below have been designed to engage their respective audiences.

LOGO & BUSINESS CARD
AUDIENCE: business people, creative types
CLIENT: Findley Photography

LOGO & BUSINESS CARD
AUDIENCE: baby boomers, professionals
CLIENT: Wave Presentations

WEBSITE
AUDIENCE: business people, creative types CLIENT: Wave Presentations

TELUS CUP - MAGAZINE LAYOUT
AUDIENCE: young to middle aged hockey fans CLIENT: Hockey Canada

BROCHURE
AUDIENCE: baby boomers, professionals CLIENT: Wave Presentations

CATALOGUE
AUDIENCE: kids & their young parents CLIENT: Scouts Canada

MAGAZINE LAYOUT
AUDIENCE: wealthy, older business people CLIENT: Canadian Hockey Foundation

MAGAZINE SPREAD
AUDIENCE: young to middle aged hockey fans CLIENT: Hockey Canada

WOMEN'S HOCKEY - MAGAZINE LAYOUT
AUDIENCE: young to middle aged hockey fans CLIENT: Hockey Canada