Shell Branding

The brand promise; the thrill of a hot day on Miami’s south beach.

This conference is an active relationship between Shell and their top South American retailers.

After coming up with a slogan, “Your Success Our Mission,” I designed a subtle wordmark.

The “O” shapes represent speech bubbles, reinforcing the conversation between Shell and their retailers.

  • Client


  • Role

    Art Director

The wordmark’s fun & colourful speech bubbles form the bases of this versatile visual brand.

A brand that’s designed to be creative within Shell’s demanding internal brand guidelines.


244/0/0, 2/14/100/10, 485C
 255/210/4, 1/16/99/0, 116C
 51/51/51, 0/0/0/70, Cool Grey 9C