World Juniors Marketing
The campaign’s emotional story is based on the promise of a fun & raucous, hockey experience.
17.2 million Canadians watch the World Juniors from the comfort of their living room.
The client needed to convert those TV watchers, into ticket buyers. After reviewing research on hockey fans, the creative team brainstormed slogan ideas, and I selected a visual theme.
The engaging campaign was expertly applied to hundreds of different materials, helping to exceed ticket sale targets.